Learnin' the Blues. . .
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Sending the Blues Overseas August 2003 Back in 2002
when I first thought of sending blues CDs to our troops serving in the Gulf
conflict as a special project of the PBPS, I had no idea how difficult it
could be. Phone calls to multiple branches of our military, from Pearl
Harbor to the Pentagon, produced one referral after another -- eventually
adding a hefty jump in my phone bill and virtually no concrete strategy or
overseas addresses. I finally ended up sending a few through the Red
Cross and a couple of other charitable organizations. By February of
this year it became evident I might be pouring our holding library's treasured
inventory into a bottomless pit with never a thank you or guarantee that they
eventually got to our military. The 17th Annual Carolina "Lite" Blues Festival brochure
I included in each case (with a brief note explaining where they came from)
didn't get one feedback or acknowledgement. Further, I was getting
private asides from several of the military personnel I had contacted for
the best distribution resource, to the effect that it was pretty much common
knowledge that quite a bit of the fruits of a generous citizenry just disappeared
along the way to their original destination. Not only that, articles in military newspapers began
appearing, warning a gullible public that much of what was being sent by
eagerly supportive friends and relatives was not needed, or even welcome
-- in good part due to the lengthy and sometimes hazardous chore of screening
each and every item sent to the military coalition people in that part of
the world. Baked goods and other foodstuffs languished on remote shelves,
spoiled long before they could be consumed. It seems there are always
some items in inconspicuous wrapping meant to harm or even cause the death
of the recipient. So what I originally set out to do as an act of generosity
in yet another way of continuing to fulfill the reasons for the existence
of the PBPS ended up being a serious challenge with multiple barriers before
completion. The nice thing about music on CD today is its universality,
compact size, ease of duplication and durability. I rather quickly
stopped dipping into our archival holdings and began sending copies of originals,
enabling a far greater repertoire and volume. The Board and membership
of the PBPS has been generous with financial support of my project in a time
when our very existence has been in doubt due to the unfortunate weather
circumstances of recent annual festivals -- our major source of revenue. So I persevered, believing our Society's mission
called for letting our service people know the pleasure and support blues
music can provide in times of stress -- hoping my poor, over-worked Memorex
re-writer would hold up on the 24/7 schedule I had been feeding it. While
providing our troops with blues greats like B B King and Etta James, I have
tended to focus on the many excellent Piedmont area artists we nurture and
support and of whom we are rightfully proud. A big breakthrough in the search for the most productive
outlet for our musical gifts came from a phone call from a very savvy and
honest female Colonel in the Pentagon, suggesting the very best way to ensure
that our music did get to our service people would be to locate one's local
recruiting officer in whatever branch of service, and ask if they have a
personal contact in Qatar (the gateway for military processing in the Middle
East) that they could trust to get the blues to those most deserving and
appreciative. So I visited each of the four main recruiting branch
offices in Greensboro and settled on a Tech Sgt. in the Air Force, who assured
me she regularly corresponded with a personal friend, a full bird Colonel
stationed in Qatar who was in a position to honestly distribute our CDs throughout
the entire military theatre. This was a lucky find, and while it only
lasted a couple of months (he got reassigned back home), it resulted in the
first verifiable completion of my mission to get the blues overseas. Back to the drawing board in the search for a workable
distribution resource and once again a call to that lady Colonel in the Pentagon,
who had in the meantime done some research of her own and had what turned
out to be the best method of distribution I have found to date. She
gave me the name of the person who coordinates military refueling of all
air operations flights in the Gulf region -- and who has been permanently
stationed for some time and was not likely to be moving anytime soon. This
person regularly sends mail with and to personnel she knows personally, and
she has access to all the knowledge required to get PBPS blues CDs to our
target audience. Conversing with this lady and dealing with her as
our musical conduit to the Middle East has been a pleasure and an education.
She, in turn, has expressed the military's positive response and appreciation
for our contribution to our GI's, and we continue to correspond as I continue
to send our blues. So what should YOU do if you want to send some blues
overseas? My best advice is to deal only with people you know, get
their feedback / suggestions on how best to accomplish your goal (getting
the music to those who will listen and share), and be proud you made a significant
contribution to the well-being and support of those who put their lives on
the line for a democratic ideal. |